{
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    "cost_per_qualified_lead": "1000.00",
    "cost_per_paid_order": "4444.44"
  },
  "after": {
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    "qualified_leads": 42,
    "paid_orders": 9,
    "cost_per_lead": "285.71",
    "cost_per_qualified_lead": "1142.86",
    "cost_per_paid_order": "5333.33"
  }
}